When Does Prime Day End in the UK? Countdown to the Last-Minute Bargains

Amazon Prime Day has become one of the most anticipated annual shopping events in the UK, competing closely with Black Friday and Boxing Day sales. It is an exclusive event for Amazon Prime members, offering significant discounts across thousands of products, including tech, home appliances, fashion, and beauty.

The appeal lies in the range of deals and the chance to save big, especially on high-demand items and Amazon’s own devices. For UK shoppers looking to make smart purchases, Prime Day is the ideal moment to grab great value. But there is one catch, the clock is ticking.

So, When Does Prime Day End in the UK? Here’s what you need to know….

When Does Prime Day End in the UK

In 2025, Amazon Prime Day in the UK officially starts at midnight on 8 July and runs until 11:59 PM on 11 July, giving shoppers four full days to score deals across every category. All times follow UK local time (BST), so if you’re planning to grab last-minute bargains, make sure you check out before the clock hits midnight on the final day.

Keep in mind: these exclusive deals are only available to Amazon Prime members. If you’re not already a member, you’ll need to sign up or start a free trial to access the discounts.

Once the sale period ends, most deals will disappear immediately and prices will return to normal. If something’s sitting in your basket, don’t wait too long, check out before the countdown ends.

Early Prime Day Deals

Amazon often kicks things off early with sneak-peek deals leading up to Prime Day, and 2025 is no exception. Right now, you can save 5% when you add four or more eligible items from select products to your basket. The discount is automatically applied at checkout, making it a simple way to stock up and save even before the big sale begins.

There’s also a limited-time offer of up to 50% off on select movies and TV shows, perfect for building your digital library or catching up on new releases at a fraction of the price. These early-bird deals are exclusive to Prime members and may be updated frequently, so check back often for fresh picks.

Best Categories to Shop During Prime Day UK 2025

While thousands of products go on sale during Prime Day, some categories consistently offer better value than others. Whether you’re upgrading tech or stocking up on daily essentials, these are the categories to watch for big savings:

• Electronics & Tech
  Prime Day is known for deep discounts on laptops, smartwatches, wireless earbuds, tablets, and accessories. Brands like Apple, Samsung, Sony, and HP typically feature limited-time deals, so act fast if you spot one.
• Amazon Devices
  Expect some of the lowest prices all year on Echo speakers, Fire TV Sticks, Kindles, and Ring devices. These deals are exclusive to Prime members and usually go live early.
• Home & Kitchen
  From air fryers and robot vacuums to blenders and bedding, Prime Day is a great time to snag household essentials. Appliances and storage solutions are often among the fastest to sell out.
• Fashion & Beauty
  Clothing, grooming kits, skincare sets, and hair tools are also heavily discounted during the event. Prime Day is ideal for restocking personal care products or refreshing your wardrobe.
• Books, Movies & Games
  Digital downloads and physical media are often bundled or slashed in price, making it a great time to expand your entertainment library.

If you’re planning a major purchase, it’s worth checking if that item historically gets a Prime Day deal. Some discounts only last a few hours, so add your top picks to your wishlist ahead of time and set notifications where possible.

Tips to Prepare for Amazon Prime Day Deals in the UK

Become a Prime Member

First things first: Prime Day is only for Amazon Prime members. If you’re not already one, consider starting a free trial so you can unlock exclusive discounts, fast delivery, and early access to lightning deals.

Browse Early Prime Offers

Keep an eye on Amazon’s early deals page. Prime members often get access to sneak-peek sales and exclusive bundles before Prime Day even begins.

Use the Amazon App

The app isn’t just convenient, it’s your secret weapon. Turn on deal alerts for items in your wish list, and the app will notify you the moment a relevant deal goes live.

Create a Wish List

Add everything you’ve had your eye on to your Amazon Wish List. Not only does this help you stay focused, but you’ll also be able to track price drops and deals faster.

Set Reminders for Lightning Deals

Lightning Deals are time-sensitive and limited in quantity. If something you want is coming up, set an alert so you can jump in before it’s gone.

Why Joining Prime Is More Than Just a Prime Day Hack

Prime Day is an incredible incentive to join Amazon Prime, and honestly, with everything that comes with a membership, why wouldn’t you?

Becoming a Prime member doesn’t just unlock access to the biggest sales of the year. It also opens the door to a full suite of benefits that go way beyond fast shipping. You get unlimited One-Day and Same-Day delivery in the UK on eligible orders, plus Priority Delivery to ROI. That means your last-minute buys and wishlist favourites get to your doorstep without the wait.

When it comes to entertainment, Prime has it covered. Stream new releases and award-winning Amazon Originals on Prime Video, dive into ad-free playlists and podcasts with Amazon Music Prime, and catch up on trending titles through Prime Reading. Even gamers and photographers get something, monthly freebies via Prime Gaming and unlimited photo storage with Amazon Photos.

And let’s not forget everyday savings. Members enjoy exclusive access to Lightning Deals before anyone else, and get free delivery on eligible orders with Deliveroo Plus Silver.

It’s more than a membership, it’s an all-in-one lifestyle upgrade, especially during Prime Day when every perk counts.

Don’t Miss Extra Savings with Amazon UK Vouchers

While Prime Day itself offers massive discounts, smart shoppers know there’s another way to save even more using Amazon UK vouchers

Before you check out, it’s worth browsing the latest Amazon promo codes, deals, and limited-time offers listed on Saving Says UK. From bonus discounts on select categories to bundled offers and voucher codes, you might just find an extra way to cut the final price of your cart.

Final Thoughts

Amazon Prime Day 2025 is more than just a sale, it’s a four-day window packed with exclusive offers that won’t stick around. With deals ending at 11:59 PM on 11 July (BST), time is of the essence. If you’re eyeing that must-have gadget, wardrobe upgrade, or kitchen essential, the 4 day window will be the moment to act before prices snap back to normal.

Remember, these deals are reserved for Prime members. If you’re not already part of the program, signing up or starting a free trial could open the door to some of the year’s best savings, not just on Prime Day, but long after, through Prime Video, free shipping, and more.

Whether you’re in it for the tech, the fashion, or simply love a great deal, Prime Day UK 2025 is your chance to shop smart, just don’t wait too long. The clock’s ticking.

FAQs About Amazon Prime Day UK 2025