
Everyday extraordinary
We believe in the beauty of simplicity.
Our essential collection is here to rescue your daily routine and help you look and feel your best, to make every day a little more extraordinary.
Shop by category
Shop our range 👇
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Sandalwood
vädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthQuick Addvädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthIn stock
Holiday essentials ✈️
- Travel essentials
- Sun care
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Sale!
Sale
Holiday Heroes
Original price was: £98.00.£25.00Current price is: £25.00.Quick AddHoliday Heroes
Original price was: £98.00.£25.00Current price is: £25.00.
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Travel friendly
låda Shampoo Carry Tin
£3.00Quick Addlåda Shampoo Carry Tin
£3.00In stock
In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!

grüum must haves
- Skin care
- Body care
- Hair care
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Bestseller
mirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthIn stock
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New
rense Melting Cleansing Balm | 100g
£18.00 — available on subscription from £12.00 every monthQuick Addrense Melting Cleansing Balm | 100g
£18.00 — available on subscription from £12.00 every monthIn stock

Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.

Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.73 Based on 23084 Reviews
nicola wealthall
“Lovely products, they came very quickly and were well packaged. I have used the lip balm which is perfect when sun bathing. Will be using the other products on my holiday next month. looking forward t”…
2 hours ago
Wendy Hill
“I have used a number of Gruum products for some time and have always had great service and quality from the company and their products. For example the Professional Mega Moisture shampoo and condition”…
2 hours ago
Peter Toner
“Fantastic products Some amazing deals Everything so easy to use”
4 hours ago
Anonymous
“Really great products. Wonderful scents, good quality, and sustainable.”
5 hours ago
Lynda Lammin-Simpson
“Excellent service, easy to order and products have always arrived ahead of time. My favourite products are the shampoos and the face wash gel. I also like to use the daily defense moisturiser ”
1 day ago
Anonymous
“They have some great face soap that deal with grease without drying my skin and I love the body soap offcuts pack, it’s affordable and gives variety. Website is easy to use and delivery was prompt.”
1 day ago
Mrs C Lathan
“I love the products. I’m using the mint and poppy seed bath bar at the minute and it smells so fresh and leaves my skin soft and not itchy like some body washes. I’ve tried so many products I can’t me”…
1 day ago
Sue Forder
“I have very very dry and sensitive skin so rarely change my “known” brands. I initially tried following a free sample offer and have ordered several items since. The hair shampoo products are amaz”…
2 days ago
Anonymous
“Great products at great prices which are kind to you and the planet. Myself and daughter really like them so give them try!”
2 days ago
Robert Stephenson
“Swapped over to this from Dollar Shave Club and so far I am very impressed. The blades are the best I have used and using there products I am having the best shaves even with sensitive skin.”
2 days ago
Sarah Darwent
“Brilliant products, love the plastic free range. My skin and hair look and feel amazing since using. ”
2 days ago
Renee Marchant
“Great value products that are good for planet and my skin . ”
2 days ago
Emma Louise Holcroft
“I’ve ordered quite a few items from Grüum, the travel sets are brilliant and worth every penny (I ordered two intending to give one to my daughter – I’ve kept it myself for the top ups !) ”
3 days ago
Anonymous
“High quality skin and hair care products. I love the shampoo and hair conditioner bars which have helped me to cut down on plastics. I use the radiance facial cream and the SPF50 daily defence lotion ”…
3 days ago
Anonymous
“I love that the products are skin friendly with no nasties , but they are not ridiculous in price , which many others are . Had some great bargains too ! The face oil is lovely , have got sunscreen b”…
3 days ago