4 models pose against a cream background. the foremost model holds their hand to their ear to indicate that they're listening

when the hair's *that* good? it's amika

the softness, the shine, the scent. once you try amika, you can’t keep it to yourself.

haircare that's rooted in results

these clinically proven results make a deep-down

difference in the way your strands look + feel.

Image of the frizz fighters set. set includes: forget frizz anti-frizz shampoo (275 ml / 9.2 oz), forget frizz anti-frizz conditioner (275 ml / 9.2 oz), and frizz-me-not hydrating anti-frizz treatment (60 ml / 2 fl).

lock in savings + lock out frizz

save up to 20% + reduce frizz for up to 72 hours (even in high humidity!)** with this NEW frizz-fighting bundle.
**clinically proven
amika beach-ready bundle: an orange and pink towel rolled up next to a clear dry bag with pink strap and amika: logo in orange

get beach-ready with us

have fun in the sun with this free beach towel + dry bag duo, yours when you spend $150.
a stylist applies amika's frizz-me-not hydrating anti-frizz treatment spray to a person with damp, wavy hair in a pink salon environment

humidity-proof hair with a spritz

this smoothing treatment creates a silky shield on strands for 3 days* of zero frizz.
*CLINICALLY PROVEN.
Image of the miami nectar perfume set against a bright beach background.
33% off vacation-in-a-bundle
transport strands with a limited-edition bundle ft. perk up MIAMI NECTAR dry shampoo.
shop now
amika summer saviors - perk up, the shield, and the wizard bottles sit against a cream background
the summer hair saviors
look to these stylist-approved loves to protect + hydrate summer strands.
shop now
Image of amika's evergreen wash care duos. from left to right: kure strength repair shampoo and conditioner, bust your brass shampoo and conditioner, normcore shampoo and conditioner, forget frizz shampoo and conditioner, hydro rush shampoo and conditioner, and big hit shampoo and conditioner.

shower power

upgrade your in-shower setup with a custom wash care routine that's just-right for your strands.
two models pose in front of a cream backdrop. one model holds a bottle of amika perk up dry shampoo

amika means friend

we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.
an amika mailer box with signature amika products including normcore shampoo and conditioner, perk up dry shampoo and wizard detangling primer and soulfood nourishing mask

subscribe + save 10%

now you can have amika all the time. select your products, choose how often you want them + we’ll make sure they arrive to your door! plus, you’ll get free shipping on orders $30+. pause, skip, or cancel your subscription any time.
sea buckthorn berries on cream background

powered by our superfruit soul

nourish strands, scalp + skin with sea buckthorn.
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