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How Many Prime Days Can You Expect Each Year?
Amazon Prime Day has become one of the most anticipated shopping events for consumers worldwide, and the UK is no exception. Shoppers eagerly await the opportunity to grab deals on electronics, fashion, home goods, and more. But one common question that comes up every year is: how many Prime Days can you expect each year? In this guide, we’ll explore the history of Prime Day, its typical frequency, what UK shoppers can expect in 2025, and tips to make the most of this major retail event.
Understanding Amazon Prime Day
Amazon Prime Day was first introduced in 2015 to celebrate Amazon’s 20th anniversary and to reward members of its Prime subscription service. Over the years, it has evolved into a global sales phenomenon, rivaling Black Friday and Cyber Monday in both popularity and savings.
For UK shoppers, Prime Day is particularly appealing because it offers exclusive access to discounts for Prime members. From gadgets and tech to fashion and home essentials, the event covers a wide variety of categories. Knowing how many Prime Days you can expect each year helps British shoppers plan their purchases effectively and avoid missing out on the biggest discounts.
How Often is Amazon Prime Day?
Traditionally, Amazon Prime Day occurs once per year, usually during the summer months. From 2015 to 2019, the event consistently took place in July, celebrating Amazon’s anniversary and offering exclusive deals to Prime members. In 2020, the sale was postponed to October due to the global pandemic, before returning to its usual mid-July schedule in 2021 and 2022.
However, starting in 2022, Amazon began hosting two major Prime events each year. In addition to the regular July Prime Day, the retailer introduced Prime Big Deal Days in October, providing shoppers with another opportunity to access thousands of discounts across categories like electronics, fashion, home goods, and more.
For 2025, UK shoppers can expect this dual-event format again. The first event, Prime Day, took place from July 8–11, while the second, Prime Big Deal Days, is scheduled for October. This approach gives shoppers extra flexibility to plan their purchases, catch seasonal deals, and stock up on gifts ahead of the holidays.
While Prime Day generally happens once per year, these two major sales in 2025 highlight Amazon’s strategy to expand shopping opportunities and cater to different market periods, making it an even more exciting year for UK consumers.
Prime Day vs Other UK Shopping Events
Understanding how Prime Day fits into the UK retail calendar helps shoppers strategize:
Black Friday (November): One of the largest shopping events in the UK, featuring deals across multiple retailers.
Cyber Monday (late November): Focused primarily on online shopping, often including tech and electronics.
Amazon Prime Day (October 2025): Exclusive to Prime members, offering discounts across a wide variety of categories.
Unlike Black Friday or Cyber Monday, Prime Day is primarily for Amazon Prime subscribers. This exclusivity often gives members early access to popular items, especially electronics and Amazon-branded devices.
What Products Are Included in the Amazon Prime Day Sale?
Amazon’s annual Prime Day is the perfect opportunity for UK shoppers to grab amazing deals across a huge range of products. Whether you’re after tech gadgets, beauty must-haves, home essentials, or the latest fashion trends, there’s something for everyone.
From moisturisers and makeup primers to hair oils and styling tools, beauty enthusiasts can snap up top brands at discounted prices. Tech lovers won’t be disappointed either, expect savings on everything from Apple AirPods and laptops to smart TVs and Amazon devices.
The sale also features smart home gadgets, vacuum cleaners, trending toys, coffee machines, and more. Essentially, if you’ve been waiting for a reason to upgrade or restock, Prime Day is the moment to act.
Highlights from Prime Day 2025
Amazon’s last Prime Day in July 2025 saw impressive discounts across several categories.
Everyday Essentials
Households could save big on items like Calgon 4-in-1 Washing Machine Cleaner (£12.99, down from £28), Comfort Pure Sensitive Fabric Conditioner (£6.64, down from £9), and Regina Blitz Household Towels (£16.99, down from £30). Pantry staples such as Heinz Baked Beans and FELIX cat food also saw significant reductions.
Best Sellers
Tech
Popular gadgets included Apple AirPods Pro 2 (£179, down from £229), Meta Quest 3S 128GB (£237.99, down from £289), and the Amazon Kindle Colorsoft Signature Edition (£184.99, down from £269.99). Echo Dot (newest generation) and Toshiba 4K Smart VIDAA TVs were also heavily discounted.
Best Sellers
Beauty
Skincare and haircare deals included BYOMA Moisturising Gel Cream (£9.60, down from £12.99), Urban Decay All Nighter Setting Spray (£19.50, down from £29.50), Shark FlexStyle 5-in-1 Air Styler (£206.99, down from £279.99), and BOSS Man Eau de Toilette (£28.49, down from £72).
Best Sellers
Home & Garden
Shoppers could find discounts on Ninja Thirsti Water Bottles (£19.99, down from £29.99), JISULIFE Mini Fans (£15.19, down from £19.99), Intex Easy Set Pools (£17.49, down from £25.89), Ninja Woodfire Electric Outdoor Ovens (£279.99, down from £349.99), and Kärcher Pressure Washers (£48.99, down from £89.99).
Best Sellers
Toys & Games
Highlights included LEGO Botanicals Orchid (£28.49, down from £44.99), LEGO Disney Stitch (£32.79, down from £59.99), Fisher-Price Soothe 'N Snuggle Otter (£23.99, down from £54.99), Gabby’s Dollhouse Sweet Dreams Bedroom (£7.99, down from £17.99), and Hot Wheels Mario Kart Rainbow Road Raceway (£81.99, down from £134.99).
Best Sellers
What UK Shoppers Can Expect on Prime Day 2025
UK shoppers should also keep an eye on the UK’s Next Prime Day 2025: Why This One Might Be Bigger Than Ever, which explores why this October event is expected to be more exciting than previous years. With more categories included, longer Lightning Deals, and exclusive early-access offers, it could be the biggest Prime Day yet for UK customers.
Tips to Maximise Savings During Prime Day
Subscribe to Amazon Prime: Only Prime members can access the exclusive deals. For new users, Amazon offers a 30-day free trial in the UK.
Create a Wishlist: Adding items to your wishlist allows you to track price drops and act quickly during the event.
Download the Amazon App: Some Lightning Deals are available first on the mobile app, giving you a head start.
Compare Prices: Make sure the deal is genuine by checking previous prices or other UK retailers.
Look for Bundles: Amazon often pairs devices with accessories at discounted rates.
Set Notifications: Use alerts for specific products to avoid missing out on limited-time deals.
Use Amazon Vouchers: Don’t forget to check Saving Says UK for Amazon Vouchers, promo codes, and extra discounts that can stretch your budget even further.
How Prime Day Has Evolved in the UK
Prime Day has grown significantly over the years. Initially focused on electronics, it now covers fashion, home, beauty, and groceries. The event duration has also expanded, sometimes lasting up to 48 hours, and pre-Prime deals allow shoppers to plan ahead. This evolution has cemented Prime Day as a cornerstone of the UK retail calendar.
Additional Tips for UK Shoppers
Check Reviews: Before buying electronics or tech, read reviews to ensure quality.
Use Credit Card Rewards: Many UK credit cards offer cashback or reward points for online shopping.
Plan Ahead for Popular Items: High-demand products like Echo devices or gaming consoles may sell out quickly.
Stay Updated: Follow Amazon UK newsletters or deal websites to catch early announcements.
Conclusion
So, how many Prime Days can you expect each year? For UK shoppers, the answer is generally once annually, with the upcoming event in October 2025. While Amazon occasionally hosts smaller promotions, the main Prime Day remains a major annual event.
With careful planning, UK customers can take advantage of discounts on electronics, fashion, home goods, and more. Creating wishlists, using the Amazon app, comparing prices, and taking advantage of bundles can help shoppers make the most of the event.
By understanding the timing, history, and strategies behind Prime Day, UK shoppers can enjoy one of the most exciting and rewarding shopping experiences of the year. Mark your calendar, prepare your wishlist, and get ready to grab the best deals this October!
Frequently Asked Questions
Q. How many Amazon Prime Days can UK shoppers expect each year?
Typically, Amazon Prime Day occurs once a year. However, in 2025, there will be two major sale events: the regular Prime Day in July and the Prime Big Deal Days in October.
Q. What types of products are included in Amazon Prime Day?
Prime Day features deals across a wide range of categories, including electronics, home and garden, fashion, beauty, groceries, and Amazon devices.
Q. Can non-Prime members access Prime Day deals?
No, only Amazon Prime members can access the exclusive deals. New users in the UK can sign up for a 30-day free trial to take part in the sales.
Q. How can UK shoppers maximise savings during Prime Day?
Shoppers can create wishlists, check reviews, compare prices, use credit card rewards, stay updated with newsletters, and take advantage of Amazon Vouchers from Saving Says UK.
Q. When is the next Amazon Prime Day event in 2025?
After the July 8–11 Prime Day, UK shoppers can look forward to the Prime Big Deal Days in October 2025, offering another chance to grab discounts before the holiday season.
