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Early Lego Discounts You Canāt Miss This Prime Day
If youāre a UK shopper and a Lego fan, thereās never been a better time to plan your purchases. Amazonās early Prime Day Lego sale is giving fans the chance to snap up sets before the main event, offering discounts on some of the most popular and collectible Lego kits. Whether youāre hunting for gifts, expanding your own collection, or simply trying to save, these early deals are worth checking out.
In this guide, weāll explore what to expect from the early Prime Day Lego sale, highlight the top deals, and share tips for making the most of this shopping opportunity.
Understanding Amazon Prime Day and Its Evolution
Amazon Prime Day first launched in 2015 to celebrate Amazonās 20th anniversary and to reward its Prime members with exclusive discounts. Since then, it has grown into a global shopping event, often rivaling Black Friday and Cyber Monday in both scale and savings. For shoppers in the UK, Prime Day has become a standout event because it provides early access to deals across a wide variety of categories, from tech gadgets and home essentials to fashion and beauty. Being aware of the timing and history of Prime Day helps UK consumers plan their purchases and make the most of the discounts on offer.
How Often is Amazon Prime Day?
Historically, Prime Day has been a single annual event, usually held in July. Between 2015 and 2019, it consistently took place during the summer, marking Amazonās anniversary and offering exclusive discounts to Prime members. In 2020, the event shifted to October due to the pandemic, before returning to its usual July schedule in the following years.
Since 2022, Amazon has expanded the concept, hosting two major sales events each year. Alongside the traditional July Prime Day, the retailer introduced Prime Big Deal Days in October, giving shoppers another opportunity to grab discounts across categories such as electronics, fashion, homeware, and more. Check out How Many Prime Days Can You Expect Each Year? in Detail.
What is the Early Prime Day Lego Sale?
Amazon often launches a series of early deals ahead of the official Prime Day event, giving shoppers the first pick of discounted products. The early Prime Day Lego sale is part of this strategy, targeting Lego enthusiasts with reduced prices on fan-favourite sets.
For UK shoppers, this is particularly useful: popular Lego sets often sell out quickly, so grabbing a deal early ensures you donāt miss out. From themed sets like Lego Star Wars and Lego Friends to large collectorās editions like Lego Creator Expert, thereās something for everyone.
Why Take Advantage of the Early Sale?
There are several reasons why participating in the early Prime Day Lego sale makes sense for UK shoppers:
Beat the crowds ā Avoid the rush of the official Prime Day event and secure high-demand sets before they run out.
Early gift shopping ā With Christmas just around the corner, getting Lego sets now ensures timely delivery.
Exclusive discounts ā Many deals are limited-time and only available during the early sale period.
Plan your budget ā Early shopping gives you a chance to compare prices and avoid last-minute overspending.
Top Lego Sets Included in the Early Prime Day Sale
UK shoppers can expect a wide range of discounted Lego sets. Hereās a breakdown of some of the best deals you might find:
Lego Star Wars
Lego Star Wars sets remain perennial favourites for both kids and collectors. Popular kits often included in the early Prime Day Lego sale are:
These sets combine nostalgia with collectible value, making them must-haves for fans.
Lego Friends
Perfect for younger builders or fans of creative play, Lego Friends sets frequently feature characters, themed houses, and interactive accessories:
Lego Creator Expert
For advanced builders, Lego Creator Expert sets offer detailed designs and intricate builds:
Lego Technic
Lego Technic sets provide engineering challenges for older kids and adults:
Tips to Maximise Savings During the Early Lego Sale
Getting the best deals requires more than just browsing. Here are some strategies to help UK shoppers make the most of the early Prime Day Lego sale:
Subscribe to Amazon Prime ā Only Prime members can access early deals, so a 30-day free trial can be worth it if youāre not already a member.
Use Wishlists ā Add Lego sets to your wishlist to track price drops and act quickly when discounts go live.
Check Reviews ā Even discounted sets should meet quality expectations. Reading reviews ensures you pick the right kit.
Compare Prices ā Some UK retailers may match or beat Amazon prices, so a quick comparison can help you secure the best bargain.
Set Notifications ā Many apps and browser extensions allow alerts when prices change, keeping you ahead of other shoppers.
Use Amazon Vouchersā Check Saving Says UK for extra Amazon Vouchers to combine with Prime Day discounts.
When is the Early Lego Sale Happening?
The early Prime Day Lego sale typically kicks off a few days before the official Amazon Prime Day event. For 2025, UK shoppers can expect early deals in the week leading up to Prime Day, giving plenty of time to browse, compare, and purchase before the rush.
Planning ahead is key. Popular Lego sets tend to sell out fast, so donāt wait until the official event to make your move.
Why This Early Sale Matters for UK Shoppers
The early sale isnāt just a preview, itās an opportunity. For parents looking to buy gifts, collectors hunting rare sets, or anyone trying to save on hobby purchases, this sale provides:
Peace of mind ā Avoid shipping delays by shopping early.
Access to popular sets ā Beat the high demand during the main event.
Better pricing ā Some discounts are exclusive to early buyers.
Conclusion
The early Prime Day Lego sale is a golden opportunity for UK shoppers to get ahead of the holiday shopping season, snag popular sets at discounted prices, and avoid missing out on high-demand items. By subscribing to Prime, using wishlists, checking reviews, and keeping an eye on extra vouchers from Saving Says UK, shoppers can maximise both savings and convenience.
Whether youāre a casual builder, a dedicated collector, or simply looking for the perfect gift, this early sale is not to be missed. Mark your calendar, make your wishlist, and get ready to enjoy one of the best Lego shopping experiences of the year.
Frequently Asked Questions
Q. What is the early Prime Day Lego sale?
The early Prime Day Lego sale is a series of discounts launched by Amazon a few days before the official Prime Day event. It gives UK shoppers first access to deals on popular Lego sets, helping you secure high-demand kits before they sell out.
Q. When will the early Lego sale take place in 2025?
For 2025, UK shoppers can expect early Lego deals in the week leading up to the main Prime Day event. This gives plenty of time to browse, compare prices, and purchase sets ahead of the rush.
Q. Which Lego sets are included in the early sale?
The sale covers a wide range of Lego themes. Popular sets often include Lego Star Wars (Millennium Falcon 75192, AT-AT 75313), Lego Friends (Heartlake City Amusement Pier 41439, Oliviaās Tree House 41428), Lego Creator Expert (Roller Coaster 10261, Corner Garage 10264), and Lego Technic (Porsche 911 RSR 42096, Bugatti Chiron 42083).
Q. How can UK shoppers maximise savings during the early Lego sale?
Shoppers can get the most out of the sale by subscribing to Amazon Prime, adding sets to wishlists, checking reviews, comparing prices across retailers, setting price alerts, and using extra vouchers from Saving Says UK to combine with Prime Day discounts.
Q. Can non-Prime members access the early Lego deals?
No, only Amazon Prime members can access early Prime Day Lego discounts. However, new UK users can sign up for a 30-day free trial to take advantage of these early deals.
