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About Bloomchic

Bill Hu, the Founder and Chief Executive Officer of BloomChic, said, "L Catterton has an impressive track record of helping companies to build iconic brands, broaden product suites, enter new geographic markets, and attract talent.

BloomChic is a digital-first fashion and lifestyle destination established in 2021 for modern women sized 10-30. True to its slogan "Live with Ease, Dress with Joy", the brand exists to enable mid- and plus-size women to easily find stylish, comfortable, and affordable clothes thoughtfully made for their curves.