Susanna Reid's Dress from Boden Is A Hit!

There are fashion moments that pass by, and then there are the ones that quietly linger, the kind that don’t scream for attention but gently command it. When Susanna Reid stepped into the Good Morning Britain studio wearing a floral number from Boden, it wasn’t just another well-styled look. It was a statement, a subtle celebration of timeless style at its most refined.

Susanna Reid's dress, a midaxi-length piece from Boden’s seasonal collection, caught the eye not because it was flashy or trend-led. But because it struck a rare chord, feminine, wearable, elegant, and absolutely of the moment.

The dress in question? Boden’s Ellie Flutter Maxi Tea Dress, a romantic blend of summer-ready colour and flawless tailoring. Retailing at £112, it sits comfortably within the brand’s upper-midrange, reflecting its premium craftsmanship without tipping into designer territory. You can also use Boden discount codes to get 15% off new wear styles.

Quiet Luxury for Daylight Hours

At a glance, the dress felt like something lifted from a sun-drenched English novel: delicate florals, flowing fabric, a cinched waist that flattered, and a neckline that offered just the right amount of structure. Boden’s Ellie Flutter Maxi Tea Dress, particularly in its Kingfisher Blue, Foliage Trail, became an instant symbol of daytime elegance. The kind that suits a breakfast interview, a Chelsea garden party, or a stroll through Hampstead with equal ease.

What made it exceptional wasn’t just the print or cut, but how it embodied the rising trend of quiet luxury. No oversized logos, no statement belts, just expert tailoring and thoughtful simplicity.

It’s a style philosophy that resonated not just with the morning show's viewers but also with UK fashion editors. Several outlets, including this in-depth style piece, spotlighted Reid’s look as a perfect solution for dressing smart in Britain’s rising heat, noting its blend of softness and structure.

Feminine Energy, Redefined

Susanna’s style choices have long navigated a space between approachability and aspiration. But this dress? It leaned into confidence with softness. Whether she’s commanding the screen at sunrise or off-duty in the city, this kind of elegant summer dress feels authentic to who she is, and that’s part of why it resonated so quickly with audiences.

Boden’s summer collection reflects that same sentiment. Pieces like the romantic Iona Broderie Midi Dress and the floaty Amelia Cotton Voile Dress offer that same subtlety and grace in the Boden women's dresses section. They're fashion is made for real lives, not fleeting trends.

And more recently, the Cerulean Blue Ornate Tropics and Gallery Blue Botanica Terrace versions have added to that lineup, each one delicate, full of motion, and summer-ready without trying too hard.

Fashion That Moves Beyond the Studio

There’s a reason Susanna Reid's dress went viral across Instagram and morning headlines. It wasn’t just beautiful, it was functional. In one of the UK’s warmest starts to summer in recent memory, women across the country are looking for fashion that moves, breathes, and flatters in the heat.

The Florence Midaxi Dress answered that call, offering sleeve coverage without heaviness, length without bulk, and form without cling. Several fashion sites, including Mamabella and Hello Magazine’s fashion edit, covered the dress as part of a broader wave of TV-inspired summer style, calling it one of the best high-street picks of the season.

Boden’s responsiveness to this moment shows. With similar dresses like the Ellie Flutter and Amelie Midi available in updated colourways, the brand ensures that fans of Reid’s style have plenty of ways to tap into the same effortless vibe.

Accessible Style Without Compromise

The best part? This wasn’t an unattainable look. Boden is known for its accessible luxury, and this dress exemplifies that. Beautiful tailoring, breathable fabrics, and consistent sizing, all without the designer price tag.

Ellie Flutter Maxi Tea Dress (Kingfisher Blue, Foliage Trail): Regular price - £112.00

And though Susanna Reid's dress itself is priced reasonably within Boden’s typical range, it’s no secret that savvy shoppers often go a step further. The brand is known for seasonal promotions, and applying active deals and discount codes can significantly bring down the cost, making high-style feel even more like smart shopping.

This, perhaps, is why Boden continues to build a loyal UK fanbase. It’s not about being the loudest brand, it’s about being the most reliable when it matters.

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The Power of Understated Dressing

There’s a deeper takeaway here, too. In a fashion world cluttered with overstyled moments and trend overload, Susanna’s choice reminded us that understatement still has an impact. Her look wasn’t curated for clicks. It was curated for comfort, confidence, and quiet beauty, the kind of dressing that doesn’t age.

And Boden? They understand that better than most. Their pieces aren’t made for one night, they’re built for rotation, for feeling good, for being seen and feeling seen.

In choosing them, Reid didn’t just look impeccable. She reinforced a message: elegance is still powerful. And it doesn’t need permission to shine.

How to Save on the Ellie Flutter Maxi Tea Dress Worn by Susanna Reid:

If Susanna Reid’s look on GMB has you inspired, the good news is, you don’t need to pay full price to bring the same effortless style into your wardrobe. From seasonal offers to exclusive perks, Boden offers several ways to make the Ellie Flutter Maxi Tea Dress and other favourites even more affordable.

Use Boden Discount Codes

Before you check out, explore the latest Boden deals and discount codes. These can unlock savings of up to 15% off on select women’s apparel, including new-in styles like the one worn by Susanna herself.

Student & NHS Discounts

Boden offers an exclusive 20% off for students and NHS professionals. If you qualify, it’s one of the easiest ways to enjoy celebrity-worthy style for less.

Birthday Surprise

Celebrating soon? Boden often sends a birthday discount of up to 60% off to subscribers, a delightful way to treat yourself to that dream dress at a dreamy price.

Shop the Sale Section

While the Ellie Flutter Maxi might not be in the clearance rack yet, Boden’s seasonal sale section includes many similar silhouettes, some marked down by up to 60%.

Refer a Friend

Love Boden? Share the love. You can gift a friend £20 off their first order, and receive £10 off your own in return. It’s a simple win-win.

Sign Up & Save

New to Boden? Subscribe to their newsletter and enjoy 15% off your first order, a perfect way to start your journey with savings and style.

Free Delivery Over £50

With the Ellie Flutter Maxi Tea Dress priced at £112, you’ll automatically qualify for free delivery, just another reason to feel good about this investment.

Final Word

Susanna Reid's dress from GMB was more than a trending topic — it was a masterclass in modern British dressing. It captured everything from seasonal relevance and cut-to-perfection style to affordability and real-world wearability.

It also confirmed Boden’s rising status, not just as a retailer, but as a label that understands how women want to feel in their clothes. Grounded, graceful, and entirely themselves.

So, whether you’re eyeing the exact midaxi silhouette or leaning toward softer options like the Ellie Flutter Maxi Tea Dress, know that this summer’s most elegant look isn’t out of reach.

FAQs

Q. What dress did Susanna Reid wear on Good Morning Britain?

Susanna Reid wore Boden's Ellie Flutter Maxi Tea Dress during her appearance on Good Morning Britain, which quickly gained popularity for its elegant floral design and flattering silhouette.

Q. How much does the Boden Ellie Flutter Maxi Tea Dress cost?

The Ellie Flutter Maxi Tea Dress by Boden is priced at £112, offering a premium summer look at an accessible price point.

Q. Is the Ellie Flutter Maxi Tea Dress still in stock?

You can buy the exact Ellie Flutter Maxi Tea Dress worn by Susanna Reid directly from Boden’s official website. It’s also available in multiple prints, including Decorative Dandelion and Ornate Tropics.

Q. Does Boden offer discount codes for women’s dresses?

Yes, Boden frequently releases discount codes for women’s dresses, including seasonal offers and exclusive promotions. Platforms like Saving Says UK list verified Boden codes regularly.

Q. What sizes is Susanna Reid's dress available in?

Boden offers the Ellie Flutter Maxi Tea Dress in a wide size range, typically from UK 4 to 22, including petite and tall fits for a more personalized feel.